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News - Barbie Collector Brand - Update

Barbie Mattel Labels & Production Numbers: In 2004, Barbie® Collector introduced a color-coded “tier structure” system in which each tier represents an identifiable level of doll collecting, with special retail destinations and elegant packaging designed to enhance each doll’s beauty as well as clearly communicate which tier the doll belongs to. Inspired by the innovative approach of today’s most successful designers’ in representing their fashion lines, from upscale boutiques to major department stores, each of the label colors is a way of segmenting Barbie® Collector dolls and communicating where they can be found. The tiers start with Pink Label™ (pink being Barbie® doll's signature color, of course!), then continue on to Silver Label™, Gold Label™, and Platinum Label™, colors representing the high standards of each successive tier.