30 Sales Tools You Can Use to Control the Mind Of Your
Prospect to Motivate, Influence and Persuade
Imagine what it would be like if you could
control people's minds - and had the power to
motivate, influence and
persuade them to agree to practically anything
you propose ... what would that be worth to you?
The concept of mind control has always been
irresistible to marketers and salespeople. Why?
Obviously, because it plays a major role in generating
untold fortunes for the privileged
few who know how to use it.
you read every word of this article,
you will discover advanced psychological tactics that
will boggle your mind. You will learn
30 ways you can use mind control to make your prospects
buy from you - and, more importantly, how you can use
the tactics ethically to at least
double or triple your sales.
The diabolical tactics I'm about to reveal have been
shown to generate avalanches of sales -
virtually unstoppable landslides, in
most cases. These psychological weapons are so powerful
that I expect more money to change hands with the clever
use of these devices than with any other marketing
method known to man. Heck, these are controversially
potent, that I wouldn't be surprised if
they are banned from mainstream
marketing in the near future.
What Is Mind Control - And Is It Ethical?
Mind control and other devices of social influence are
woven into the very fabric of our society. They have
become so prevalent, particularly in the world of sales
and marketing, that we often don't even take notice of
their influence. For instance
Have you ever wondered why companies such as Procter
& Gamble and General Foods have been running those
contests asking people to write down "Why I like
(product)" in 25-, 50-, 100 words or less?
Because, for the chance of winning valuable prizes,
droves of people are willing to go on record as
liking the product. This, in and of itself, is
extraordinary because it creates countless glowing
testimonials. But what's even more amazing is that
the hundreds of thousands of people who testify in
writing to the product's benefits consequently
believe what they have written - and this curious
phenomenon fuels unprecedented sales of the product!
When you use psychological devices like the one used in
the above example, you glide ever so smoothly
over people's natural predispositions
that it's practically effortless for you to generate
sales. This spells the greatest
difference between the ethical form of mind control used
in marketing, versus its evil stepbrother - the kind
involving covert behavior modification techniques.
The latter concept of "mind control" probably conjures
up intrusive devices reminiscent of the "Manchurian
Candidate," that coerce or manipulate people to do
things against their will, or even
introduce electrical impulses that affect the cerebral
cortex and produce robotic behavior in human beings.
Needless to say, this is not the context of mind control
that I am referring to - and neither is it the kind I
would advocate nor promote in the field of sales.
Mind control, as used ethically in sales and marketing,
is simply the process of using natural human
predispositions to break down defense barriers that are
obstacles in the sales process.
this manner, your prospect is a voluntary
and willing participant, and becomes
happily involved in a buying decision
that you have rendered painless and even enjoyable.
Here's the amazing part:
You can initiate your prospect's buying sequence at the
snap of your fingers when you know the secret
codes known as "triggers."
These triggers activate a human predisposition that
causes the prospect to buy without any resistance.
Obviously, these triggers usher in a revolutionary - and
immensely more effective - era of selling. Here's how
triggers compares to the traditional way of selling:
entails the use of sales "scripts" that are both awkward
and unnatural. You probably know them all dozens of
memorized closes, questions rigged with "tie-down" lines
that trick the prospect into saying "yes," etc. This
traditional selling sequence is contrived,
and goes against the natural flow of the prospect. And
even when customers buy as a result of these
high-pressure tactics, it's not because they want the
product but because they are cornered or intimidated
into the sale. I don't know about you, but this sales
model makes me feel like a con artist after I make a
Selling With the Use of
Triggers: When you "get into the mind"
of your prospect, the sales process becomes a matter of
just pushing the right buttons - or
more precisely, the right triggers. Since you're going
with your prospect's natural flow, and using a selling
sequence to which your prospect is naturally inclined,
you eliminate any resistance. Selling couldn't be
Why do you think ... ?
Have you ever wondered how toy manufacturers are
able to influence post-holiday, overspent parents to
flock to toy stores in January? Perhaps even
you might have found yourself irresistibly
drawn to a toy store in January, and shell out money
inexplicably for one more unneeded
Do you know why? Hint: It's not because the prices
are slashed - and neither is it because the kids
didn't get enough toys over the holidays. There is a
calculated, psychological scheme
put into motion by toy manufacturers - and they know
it works every time because they
understand how the human mind works.
Wouldn't you want to know what that psychological
How Triggers Were Discovered
Joe Sugarman, the best-selling author and top copywriter
who achieved legendary fame in direct marketing, ran a
highly successful mail-order company in the 1980s, JS&A
(the forerunner of The Sharper Image). Joe learned on a
mass scale which ad approaches worked, and
which ones didn't. He studied the ads that achieved a
high degree of success, and discovered that they were
clearly successful because of certain underlying
psychological triggers. He identified 30 of
these triggers that activate psychological forces buried
deep within the subconscious brain, and cause people to
Result: Through the effective use of psychological
triggers, Joe sold over 20 million
pairs of BluBlocker sunglasses, as well as countless
other products. Joe also sold several million
dollars' worth of product on QVC - sometimes in
a single day.
his new ebook Triggers Joe reveals his startling
discovery of how to get into people's minds, eavesdrop
on their thoughts, know what they want - and make a
fortune in the process.
Cracking the Psychological Code That Reveals
Just as the human genome cracked the genetic code that
reveals untold secrets of the human
body, Joe Sugarman's Triggers cracked the psychological
code that activates a person's buying sequence.
This is the secret code that has eluded
the sales industry for years.
Folks, this is not the kind of selling you grew up with.
This is quantum selling that goes
beyond anything you've ever seen or heard.
"This ebook will graphically teach you 30 ways you
can improve your chances of sales success by
understanding the psychology that Joe learned from
years as a direct marketer - an education that cost
him millions to learn. He has artfully taken this
knowledge and applied it to the dynamic of personal
selling and has crafted an ebook unlike anything
you'll find elsewhere. This is an ebook that should
be on every salesman's desk.
-- Joe Girard is an author of 4 books, and is listed
in the Guinness Book of World Records as the world's
greatest retail salesman.
Joe Sugarman first discovered the power of psychological
triggers years ago when he applied just one trigger on
an ad, and it immediately doubled the
response to that ad.
Here's an important
question: Now that you know that the
application of a single sychological trigger has been
proven to at least double or even triple the response of
any ad, what would happen when you use all 30 triggers?
If you're curious as to what you'll find in
Joe's ebook, Triggers, here's a sneak-peek:
Learn to effectively control the minds of your
prospects, and instantly increase sales whether
it be in mail order, on the Internet or in
Proven tactics to alter the mindset of your
prospects, and make them unable to resist buying
whatever you're selling
How to make your customer sell himself on your
product or service - without any effort on your
How to initiate and accelerate your customers'
buying sequence - no matter what product or
service youre selling
Use your knowledge of your prospect's nature to
present your product in the way that is most
appealing to your prospect
Unlock the real fire power that lies dormant in
your present sales and marketing activities and
watch sales literally soar
How to use your prospect's own predisposition to
draw him to your product or service like a
Boost the psychological pulling power of your ad
instantly without spending a dime
How to use your prospects' most powerful emotions
to achieve mega-watt sales
How to discover your prospects' innermost desires,
and use that knowledge to craft an offer that is
irresistible to them
How to tell an engaging story that prompts your
prospect to want to do business with you
How to use the most powerful force in selling to
magnetize customers to your product or service
How to tantalize your prospect's mind with blatant
psychological seduction of the non-sexual kind
How to instill psychological debt in your
prospects to close an incredible number of sales
Unleash the power of your pen to write
psychologically spellbinding ad copy that will
earn you a fortune and give you the ability to
sell on a level you never dreamed possible
How to instantly put your prospect in a receptive
buying mode - and make your selling effortless and
Learn the insatiable emotion people have that is
powerful enough to drive your sales through the
How to crank up the emotional volume of your sales
message to make your prospect submit
unquestioningly to whatever you propose
How to use 1, 2 or a combination of several
psychological triggers to double the results of
your existing sales efforts
Learn the same amazing psychological discoveries
that have made Joe Sugarman and his students
millions of dollars
you are interested in marketing material from Bill
Myers, Jay Abraham, Corey Rudl and Joe Vitale, you will
love this ebook.
Here's what people are saying about Joe
Sugarman's breakthrough ebook:
"A must-read for anyone selling anything to anyone!
I write advertising copy that has to sell. If it
doesn't sell, I don't eat. I live or die by how
effective my words are at getting people off of
their couches, over to a phone and calling up to
order. And, I know that the only way to do this most
difficult of jobs, is to trigger psychological
forces buried deep inside the subconscious brain. If
you want them to buy, you have to trip those
psychological triggers, which create emotional
reactions compelling people to buy. If you get
really good at this, you will make more money than
you'll know how to spend. 'Triggers' is so good that
using it gives me an almost unfair advantage over my
former competitors! I'm so much more effective now,
that my accountant is complaining about keeping
track of all the extra money I'm bringing in for
myself and my clients."
-- Jeffrey Paul, Author, How You Can Make $4,000.00
a Day, Sitting at Your Kitchen Table, in Your
"Outstanding! 'Triggers' goes way beyond just
selling. Trigger #30 helped me generate $30,000 off
one well-written letter alone. For those who are
serious and want to sell more, market better and
communicate more effectively, I highly recommend you
get 'Triggers,' ASAP.
-- Jim Bickford, San Ramon, California
"As a sales professional I found Sugarman's
techniques new and refreshing. And I have already
used them personally to improve my sales techniques.
They work! They're not manipulative and can be
applied to any product, service or price point. I
strongly recommend this ebook."
-- Peter Wink, Author, Negotiate Your Way to Riches
"I can assure you that if you are looking for
marketing and business advice from someone that has
made millions then buy and read this ebook. I have
read hundreds of books on marketing and Joe Sugarman
is one of the best and brightest on the planet. This
ebook is something that you will not want to put
down once you start reading and it's worth a fortune
to anyone that uses the triggers he reveals.
-- Joe Polish, President, Piranha Marketing
"I've read many marketing and copywriting books.
However Joe Sugarman's ebook 'Triggers,' deserves
it's own category. Frankly speaking, the art of
influence and persuasion is so very necessary
because it reaches down to the very core - at the
emotional, very personal level of your prospect.
This ebook is destined to become a valuable
collector's item. I urge you to get your own copy,
read it line-by-line, cover-to-cover, and watch how
you too, will improve in every aspect of your
-- Nelson J. Vega, Buena Vista, New Jersey
"This ebook is about persuasion - knowing what will
psychologically trigger people to buy. As the author
of 113 books and over 500 magazine articles, I
highly recommend this ebook to writers, publishers
and anyone who has something to sell.
-- Dan Poynter, Author, The Self-Publishing Manual
You don't need a secret service agent to tell you that
secret knowledge equals power. Joe
Sugarman's Triggers contains secret knowledge you
absolutely can't be without because it can make you
irresistibly powerful in business, as well as
in your personal life.
you read the secrets that Triggers reveals, you will
begin to see how they can make a dramatic impact on your
business, no matter what your current situation is. It
makes absolutely no difference what product or service
you sell, what the price point of your product or
service is, or whether you sell in person, by phone, by
mail or via the Internet. With the strategic use of
triggers, your business is poised for
Psychological triggers are quite literally a
gold mine for marketers and salespeople who
know how to unearth the gold. Joe
Sugarman has done all the work for you - he has mined
the gold, stripped off the debris, and polished it to
perfection. Now, the gold is yours to have and use for
business, as well as pleasure.
WARNING: Use the 30
triggers only as directed. Over-use
may be absolutely overwhelming.
I'm going to give you a little caveat right here - so
listen closely. When you start selling with the use of
triggers, your sales results will be so amazing
that you won't want to sell any other way. Selling has
never been easier, that you won't want to go back to
your old way of selling.
When you get your hands on Triggers I am betting you
won't be able to put it down. In fact, I'm betting that
I couldn't pry it out of your hands if I tried. Triggers
is overflowing with the most mouth-watering secrets you
absolutely must have.
Are you beginning to see how the psychological weaponry
of Triggers can put you on the cutting-edge
of the marketing frontier? Now, the only question left
to answer is: "How many of the 30
triggers do you plan to use, and when
do you plan to use them?"
It's not hard to see that now is the best time to
catapult your business to unprecedented heights. Don't
let your competitors beat you to it, or they could use
psychological triggers to run you out of business.
Here's the good news:
Now that you realize that applying powerful
psychological triggers today will turbo-charge
your business to incalculable heights.
You can apply one or more of the psychological triggers
to your sales and marketing activities today, and
literally generate sales before the day is over.
Joe Sugarman mastered the clever use of psychological
triggers throughout his career, and came up with
legendary successes that broke many of
the advertising and marketing records of his time. I
dare you to use Triggers in your business, and create
legendary successes of your own. Take this
If you want to become a top flight marketer or
copywriter like Gary Halbert, Ted Nicholas, Peter Sun or
Dan Kennedy, then you need to get and read this
P.S. Frankly, I know nothing that could
truly make a significant difference in your net worth
than the infusion of Joe Sugarman's Triggers into your
current marketing and sales activities. Oh, and did I
tell you that the ebook is remarkably entertaining? Joe
Girard, "the world's greatest retail salesman," has this
"There's one thing that captured me from the
beginning of this ebook and kept me glued to the
very end. It's Joe's sense of humor and his
incredible skill in writing. He's a master of the
written word and his stories and anecdotes are both
fun to read, educational, and ones you long
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