FRONTISPIECE: Lieutenant-Commander Richard E. Byrd, Jr.; Walter S. Gifford; Roald Amundsen; W. W. Atterbury – an Original Lithograph by S. J. Woolf; A MAN EVERYBODY KNOWS (Henry Ford) - Reproducing an Original Work of Art by a Special Process; Alfred Pritchard Sloan, Jr.- An Original Lithograph by S. J. Woolf.
THE MARCH OF EVENTS-An Editorial Interpretation (in multiple issues)
HOW WILSON BALKED AT WAR; WILSON AS WAR PRESIDENT; WILSON’S CONDUCT OF THE WAR; WILSON AS PEACEMAKER; THE WAR ON WILSON. By David F. Houston all Illustrated. The Fourth-Eighth Installment of “Eight Years With Wilson, 1913—1921”
ON WITH RAILWAY CONSOLIDATION! William Z. Ripley. An Article on the Financial Future of America’s Greatest Industry
THE SNAKE—BRAZIL’S NATIONAL PROBLEM (Illustrated). Francis Gow Smith. How Science Saves 15,000 Lives Every Year
THE REPUBLICANS FACE AN ELECTION. Mark Sullivan. This Fall’s Results Tell the Story of 1928
AN IDAHO EXPLANATION OF SENATOR BORAH. Martha Dolman Loux. His Early Days Were Spent in Isles of Isolation
THE PERILS OF ARCTIC FIXING [Illustrated]. Richard E. Byrd, Jr. An Article on North Polar Exploration by Air
THE RISING TIDE OF CRIME (Illustrated). A Resume of Opinion
PERSONALITIES (Illustrated): Herbert Brucker. “Per Schedule” Summerall; The Man Who Invents Uncle Sam’s Taxes-Labert St. Clair; As Expert on the Infinitesimal Atom-Ellwood Hendrick; A Portrait of Lady Astor in Her Home-Walter Tittle; John E. Edgerton, Industrial Philosopher-Herbert Brucker; John Barton Payne, Public Servant; The Martin Johnson of America (Donald R. Dickey); The Discoverer of a New Element
INVESTMENTS: Guaranteed Real Estate Bonds; The Future of Railroad Bonds; New Ways of Selling Bonds; Annual Reports; Public Utility Investments; Public Utility Bonds for Savings Banks; How to Diversify Investments; Short Term Securities; Service of the Investment House; An Investment Triangle
THE WORLD’S WORKSHOP or THE WOKSHOP: Glimpses Behind the Scenes in the Editor’s Office (in multiple issues)
BOOK REVIEWS (in multiple issues)
HUNTING LIONS WITH A FLASHLIGHT (Illustrated). Martin Johnson. A Sport for Steady Nerves; SHOOTING RHINOS WITH A FLASHLIGHT (Illustrated) A Second Installment
THE CHANGING CHARACTER OF BIG BUSINESS. Walter S. Gifford. An Article on the New Leadership of Business
BIG BUSINESS—A POLITICAL ISSUE? Mark Sullivan. Perhaps, and as Early as 1928
EMPTYING A CITY’S PORK BARREL. Frank R. Kent. How Baltimore Introduced Efficiency in Government
NEW MONSTERS FROM THE DEAD AGES (Illustrated). Roy Chapman Andrews. Tracing Life’s Origins in Mongolia
UNIVERSITIES AS PUBLIC SERVICE CORPORATIONS. Josiah H. Penniman
FIFTY YEARS OF A GREAT UNIVERSITY. French Strother. An Article on the Achievements of Johns Hopkins
WHAT AMUNDSEN HAS PROVED. Vilhjalmur Stefansson. The Earth is a Sphere, Not a Cylinder
A WEEK-END WITH THE HEAD HUNTERS. G. M. Dyott
EARLY ADVERTISERS AND THEIR ADS [Illustrated]. Frank Presbrey. Romantic Beginnings of a Great Business
HAVE WE WASTED FIFTY YEARS? Thomas Nixon Carver
THE WEST—1876 AND 1926. Frederick J. Turner
SEEING AMERICA WITH JEFFERSON’S EYES. Mark Sullivan. An article on Political Progress
THE ADANCE OF MEDICINE SINCE 1876. Sir George Newman
CONTINUINGTHE RHODES SCHOLAR IDEA. Oscar Solbert
INDUSTRIAL EMPIRE (Photographs)
TENNESSEE STRIDES FORWARD. French Strother. What a “Backward” State Is Doing
THE PHENOMENA OF MODERN ADVERTISING (Illustrated) - Frank Presbrey. How They Promote Growth and Prosperity
THE PRESIDENCY—PULPIT AND PILLORY. Mark Sullivan
DOES MUSSOLINI MEAN WAR? Frederick Palmer. How He Will Reestablish the Roman Empire
CITIES THAT PASSED IN A NIGHT. Gregory Mason. New Light on the Ancient Mayas
LEADERS AND ARMIES OF REBELLIOUS CHINA. Henry J. Reilly. Militarism Will Produce National Unity
THE ISSUE BETWEEN GRAZING AND FORESTRY. W. B. Greeley. Why the Range Tradition of the Frontier Has Been Revived
WHERE IS THE AMERICAN THEATER GOING? Walter Prichard Eaton. It Has no Great or Vital Tendencies
DEBTS UNCLE SAM WON’T PAY. Donald Wilhelm
BUSINESS UNDER THE CURSE OF SISYPHUS - W. T. Foster and Waddill Catchings. A New Theory on Causes of Depressions
NEW ENGLAND DIES—BUT PROSPERS. French Strotker. What Yankee Ingenuity Does in Business
THE TOLL OF THE WAVES (Photographs). Photographs Collected by R. S. Patton
THE TOLL OF THE OCEAN WAVE. Raymond Stanton Patton. How Beaches Must Be Protected Against Ravages
IF THE DEMOCRATS WIN CONGRESS (Illustrated). Mark Sullivan. What Will Happen in 1928?
GOLD-THE LOST AUTOCRACY. Edward Beach Howell. Shall We, Can We, Control Its Rule of Man?
WILD LIFE OF AMERICA (Photographs). Photographs collected by Donald R. Dickey
WHAT’S LEFT IN FLORIDA. John S. Jordan. Fevered Speculation Gone, Stable Values Remain
BRAINS AND WHERE THEY COME FROM. Albert Edward Wiggam. I. DoThey Come From City or Country?
THE MONEY VALUE OF A SCIENTIST. French Strother
CRAESUS MOVES TO DETROIT (Photographs)
WHAT KIND OF A PITTSBURGH IS DETROIT? French Strother. A City of Beauty, Civic Freedom, and High Wage
OUR FOREIGN TRADE: IS IT BUSINESS? W. T. Foster and Waddill Catchings. A Creditor Nation Must Buy, As Well As Sell
THE AMERICANIZATION OF JAPAN. Henry J. Reilly. The Younger Generation Is Modernizing the Mikado’s Realm
THE LAST HOURS OF WILSON’S RULE (Illustrated). David F. Houston. Why Lansing Was Asked to Resign
HIGH HATS IN LIBERIA. John W. Vandercook. How the Negro Republic is Governed
WHY PROHIBITION IS AN ISSUE (Illustrated). Mark Sullivan. Jeering of the Law Replaced Deference for it
AMERICA AS A NURSERY OF GENIUS. Albert Edward Wiggam. How We Can Discover Our Prodigies
MODERN IDEALS OF BIG BUSINESS. Alfred Pritchard Sloan, Jr. An Article on the New Leadership