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Ruler adorned with "Historic Flags of Our
Country" advertising Dan*Dee Snacks a now defunct snacks company
bought by Troyer Farms in 1984. 12" long and steel. In GC with a
little wear.
DAN DEE PRETZEL & POTATO CHIP CO., a
family-run snack food business for over 70 years that was a major
brand throughout Ohio, West Virginia, western Pennsylvania and New
York, began in 1913 when childhood friends Harry Albert Orr and
Charles V. Pike began manufacturing and distributing pretzels by
hand in Braddock, Pennsylvania. The two young men pooled their
capital of $214 to finance the operation, making their product by
hand and carrying cans of pretzels to their retail outlets.
Originally called the West Penn Pretzel Co., denoting their base of
operations in the Pittsburgh area, they changed the name to the
Cleveland Pretzel Co. after moving the business to Cleveland in
1916. They were located on Hough Ave. not far from LEAGUE PARK, but
the company began to make potato chips by 1926, and even for a time
egg noodles, at a separate facility on Superior Avenue. After
several name changes (Sunshine, Picnic), Pike and Orr settled on
the name Dan Dee Pretzel and Potato Chip Co. in 1928, then moved
the entire operation to 2900 E. 65th Street. In the late teens they
acquired a traveling oven, dough mixers and a rolling machine. In
the 1940s, they still employed young women to hand-twist the
pretzels, the fastest twisting and traying 30 per minute. In 1945
they merged with Berg's Bretzels of Leetonia, Ohio, the first of
many mergers and acquisitions that expanded Dan Dee's market
despite the Depression and the shortages of WORLD WAR II. Around
1950, Orr and Pike organized the Empire Pretzel & Potato Chip
Co. in Buffalo, New York, to supply western New York with their
snack foods. A potato shortage in 1952 led Pike and a buyer, along
with their wives, on a potato-buying trip to North Carolina. On the
return they were involved in a head-on collision, killing both Mr.
and Mrs. Pike and the buyer's wife. Orr continued to run the
company, remaining an officer until his death, while also training
the younger generation of Pikes and Orrs to run the business. They
continued to expand the business, buying a Columbus plant in 1965
(later closed), then in 1981 the Blue Star Potato Chip Co. plant in
Cannonsburg, PA. By the early 1980s, the company operated 130 sales
routes and posted revenues of $18,000,000, but they had also
accumulated large debt, unmanageable overhead, and suffered market
erosion because of formidable competition from national firms. In
late 1983, Dan Dee filed for Chapter 11 bankruptcy, continuing to
operate their plants in Cleveland, Buffalo, and Cannonsburg during
the court-supervised re-organization. Troyer Farms of Waterford,
Pennsylvania, a family-run business well-situated to compete with
national firms, acquired the company on May 24, 1984, doubling
their distribution network. Troyer closed the Cleveland
manufacturing facility, but maintained the Dan Dee name, product
line and Eastside warehouse, and managed to turn the business
around by the end of 1984. In 1953, a Dan Dee delivery truck, made
by the WHITE MOTOR CORP. in 1920, was restored in honor of the
company's founders. The truck was used extensively for promotional
trips before being donated to the WESTERN RESERVE HISTORICAL
SOCIETY in 1994.
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