Why am I charged a keyword fee to list an item?

Popular brand name keywords are charged a listing fee of $2.50 for the first keyword, and $5.00 for each additional keyword. Please list items with accurate and descriptive keywords, without using multiple brand names in your titles.

When you start typing a title with a popular brand name on the item listing form, you will be prompt to click on a message with information on the keyword fee. Even if you edit your item listing and remove the keywords AFTER your items are listed, you still have to pay the fee.

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